Write the product brief
Describe the product facts, target viewer, desired setting, and claims you can support.
Script to video AI
Script to Video AI for Product Ads
Turn a product script or creative brief into vertical video directions. Render, review, and approve every AI product video before distribution.
Built for product content
Give the video model useful product context
A written brief is the right starting point when no clean product page or source image is available. Describe the product, audience, visible features, setting, and story you want the video to communicate.
ProductPost turns that brief into separate creative directions, not one opaque generation request. You can compare hooks, review the prompts, render selected drafts, and keep any output from moving forward until it is accurate.
ProductPost project
Three creative directions
01
Hero
02
Use case
03
Close-up
Workflow
How it works
Generate several directions
Create a batch of hooks and visual treatments for the same campaign objective.
Render portrait drafts
Generate 9:16 text-to-video output for the creative directions you choose to test.
Review every result
Check product accuracy, visible text, disclosures, and overall quality before approval or publishing.
Why ProductPost
Creative control stays visible
ProductPost separates planning, generation, review, and publishing so you always know what is ready and what still needs a decision.
Useful when no source image exists
Start a product video project from written context while keeping the same review and publishing workflow.
Separate brief from generation
The original text remains part of the project while generated prompts become individual, traceable creative drafts.
Multiple hooks, one campaign
Explore hero, use-case, close-up, lifestyle, and unboxing directions without rewriting the full brief each time.
No automatic approval
Text-to-video output can hallucinate details, so every generated file remains unapproved until a person reviews it.
Use cases
Where this workflow fits
Pre-launch concepts
Explore visual directions from an approved product concept before final photography or a full production shoot.
Creative briefs
Turn a marketer's structured brief into several concrete video candidates for stakeholder review.
Fast message testing
Compare different opening hooks and audience contexts while keeping the same underlying product facts.
FAQ
Common questions
How detailed should my product script be?+
Include the product name, visible features, intended audience, setting, supported benefits, and any details the video must avoid changing. Clear facts reduce ambiguity.
Is script to video AI the same as adding captions?+
No. The script or brief guides the visual generation. TikTok caption text is edited separately on the final publishing screen.
Can I generate a video without a product image?+
Yes. Script projects use a portrait text-to-video workflow. Because there is no visual source of truth, careful review is especially important.
Can I edit the generated creative prompt?+
The first release creates reviewable prompt drafts from your brief. Editable captions are available before publishing; deeper prompt editing is planned as the workflow expands.
Does ProductPost mark generated videos as AI content on TikTok?+
Yes. Videos generated in ProductPost are sent through the TikTok Direct Post request with the AI-generated content flag enabled.
Create the first reviewable draft
Start with one product. Generate only the directions worth testing, then approve what is ready to represent it.
Open Video Studio