How many variants are created?
The current Studio workflow plans a batch of ten variants. Rendering each video uses the available generation capacity.
Creative variations
One product. More possibilities.
Explore different hooks, openings, voices and calls to action from one product brief. See what changed in each version before you choose.
Your product. Your creative decisions.
Original motion study
STILL / Creative study
A batch of distinct creative drafts
START WITHOne confirmed product and storyboard
WORK TOWARDA batch of distinct creative drafts
Make the direction your own
From starting point
to something distinct.
01
Set the foundation
Confirm the product and save a direction with an editable storyboard.
02
Explore the differences
Create a variant batch and inspect the hook, opening, presenter, voice and CTA changes.
03
Choose with intent
Render, compare and approve your selected versions. Performance data is separate from draft quality.
Everyday, in a new lightStoryboard study
The texture
Open on the defining detail
The reveal
Give the product room to breathe
The everyday
Set the scene for a daily ritual
The invitation
One clear next step
01 / DETAIL02 / REVEAL03 / STORY04 / CTA
The details stay in your hands
A useful first draft.
Room to make it better.
Make the creative decisions before the final render. Review what was generated, then decide what is ready to share.
- Keep product facts consistent
- Track the changed creative dimensions
- Render drafts individually or as a batch
- Review and approve the actual output
An easy place to start
Give your idea a structure.
Use a complete scene structure, then replace the product, talking points and visual direction. Every scene remains editable.
Before you create
A few things to know.
Are all ten videos rendered immediately?
No. The variant plans and rendered files have distinct states. You can review plans before starting renders.
Does a variant score predict sales?
No. Creative differences help you organize testing, but they do not guarantee performance.
Keep exploring
What will you make next?
Bring a product. Find a direction. Make it yours.