The detail · 3 seconds
A tight crop on the product's defining physical detail. Keep its shape and label accurate.
Voiceover: Meet the detail that makes the difference.
On screen: A closer look
Product demo / Four scenes / 15 seconds
Show it. Don't explain it.
A close-up, one useful action, and a clear result. Let the product do the talking.
Bring these along
- A clear product image
- One demonstrable feature
- Your own supporting footage, if available
A good fit for
Physical products with a visible action or distinctive detail.
Opening thought
One small detail. A different everyday.Use this template
Add your own product brief. The template creates editable direction and storyboard content for your new project.
Your scene structureEditable template
The action · 5 seconds
Show the product in a single, realistic use situation. Avoid invented performance claims.
Voiceover: Here is how it fits into your day.
On screen: Made for your everyday
The result · 4 seconds
Show the observable result beside the product. Use only a result supported by the supplied materials.
Voiceover: Simple to use. Easy to make your own.
On screen: See it in action
The invitation · 3 seconds
Clean product hero shot with space for a short call to action.
Voiceover: Take a closer look.
On screen: Explore the product