Does this copy the original footage?
The workflow is for analyzing a structure and making a new creative using your own authorized material.
Reference to creative
Keep the inspiration. Change the story.
Use an authorized reference clip to explore a creative direction. Analyze its structure, then build your product's own script and visuals.
Your product. Your creative decisions.
Original motion study
STILL / Creative study
An editable analysis and new direction
START WITHAn authorized reference video
WORK TOWARDAn editable analysis and new direction
Make the direction your own
From starting point
to something distinct.
01
Open a product project
Create a brief for your product and add an authorized reference video in the scene studio.
02
Inspect the reference
Analyze the clip and review the creative structure before choosing what to adapt.
03
Make the variation
Use your own product imagery and edit the new direction. Review all generated output.
Everyday, in a new lightStoryboard study
The texture
Open on the defining detail
The reveal
Give the product room to breathe
The everyday
Set the scene for a daily ritual
The invitation
One clear next step
01 / DETAIL02 / REVEAL03 / STORY04 / CTA
The details stay in your hands
A useful first draft.
Room to make it better.
Make the creative decisions before the final render. Review what was generated, then decide what is ready to share.
- Add a reference clip to your project
- Inspect hook, pacing and shot structure
- Translate the idea into your product context
- Edit the generation prompt and review the variation
An easy place to start
Give your idea a structure.
Use a complete scene structure, then replace the product, talking points and visual direction. Every scene remains editable.
Before you create
A few things to know.
Where do I add the reference?
Open your project, then go to the Studio stage and use the reference video panel.
Can I control the adaptation?
Yes. Review the analysis and edit the prompt rather than sending an unreviewed result directly to publishing.
Keep exploring
What will you make next?
Bring a product. Find a direction. Make it yours.