The introduction · 3 seconds
A presenter or first-person view introduces the product in a natural setting.
Voiceover: Here is the part I want to show you.
On screen: Take a look
UGC explainer / Four scenes / 15 seconds
A story, in your own voice.
A conversational opening, a useful demonstration, and a natural invitation.
Bring these along
- Product image
- A short, factual talking point
- An authorized presenter image when using a presenter
A good fit for
An approachable product explanation. Presenters must not imply an invented personal review.
Opening thought
Here's the part I want to show you.Use this template
Add your own product brief. The template creates editable direction and storyboard content for your new project.
Your scene structureEditable template
The hands-on moment · 5 seconds
Cut to a detailed product demonstration with the relevant feature in focus.
Voiceover: This is how it works.
On screen: The useful detail
The reason · 4 seconds
Show where the product fits in an everyday routine.
Voiceover: Made for moments like this.
On screen: In your everyday
The invitation · 3 seconds
End on the product, with a conversational invitation rather than a fabricated testimonial.
Voiceover: See if it fits your routine.
On screen: Find out more