1. Begin with a useful observation
A conversational line can point to a real feature: ‘Here is the part I want to show you.’ It does not need a fabricated personal purchase story to sound approachable.
Write for a specific audience, but keep the language close to how someone would explain the product to a friend.
2. Pair each line with evidence
Follow a spoken feature with a clear product shot. If the line describes an action, show the action. If the benefit cannot be demonstrated or substantiated, revise it.
An AI presenter is not a real customer. Do not imply an authentic review or endorsement that did not happen.
3. Leave space for the product
Alternate a conversational introduction with hands-on details. A continuous talking head is only one possible format.
Use your own or authorized presenter material where required. Review how the presenter and product are represented in every generated scene.
4. End with a natural next step
Invite the viewer to take a closer look, explore a feature or learn more. Use the real offer and landing page rather than inventing urgency.
Read the full script aloud, then check the rendered video with its final captions.