1. Start with the facts
Choose a product page you own or are authorized to promote. Look for a clear product name, usable images and factual feature descriptions. If the page cannot be read, collect these materials yourself and start from an image or brief.
In ProductPost, confirm the imported facts in the Product stage. Remove vague claims, check the imagery, and identify one feature that a viewer can actually see.
2. Give the video one job
A short product video does not need to explain the entire product. Choose one job: introduce its shape, demonstrate a feature, or show how it fits a routine.
For a bottle, that might mean a close-up of its pump and a realistic use scene. Avoid claims about ingredients, health benefits or sustainability unless you have evidence.
3. Build a four-scene sequence
Open on a useful detail, show one action, reveal an observable result, and close with an invitation. The product demo template gives you this structure as editable scenes.
Review the narration and on-screen text separately. What works when spoken may be too long to read in a three-second shot.
4. Inspect the draft before sharing
Check the generated product shape, label and colors against your source image. Watch the final file from beginning to end. Fix a weak scene before approving the whole creative.
Download the approved draft or choose a supported publishing destination. Creating a project does not publish anything.