1. Start with something specific
An opening needs a visible or spoken reason to keep watching. Begin with a detail, a familiar problem, or an interesting action. Generic praise gives the viewer little to notice.
Use a product fact to write the opening. ‘Watch how this lid opens’ is more concrete than ‘Meet the ultimate game changer’.
2. Try three different structures
Detail first: isolate the feature before showing the full product. Problem first: show an ordinary inconvenience, then demonstrate a relevant solution. Context first: place the product in a recognizable routine.
These are creative hypotheses, not promises of performance. The best structure depends on the actual product, audience and distribution.
3. Change one meaningful element
Keep the product, middle section and CTA consistent while changing the opening. Label the variants so you can tell which idea each one explores.
ProductPost records creative dimensions in each variant. Review the actual script and visual plan; do not rely on the name of a variation alone.
4. Review the promise
The rest of the video should deliver on the opening. A dramatic question followed by unrelated footage creates a misleading story.
Choose the hook you can support with the material you have. If a claim needs evidence, put that evidence in the brief before generating.